September 19, 2012 - No comments Events Calendar

The Pima cotton yarn, cotton classed as a luxury, comes from Peru and has 100% manual harvest, eliminating the use of chemicals, not attacking the fiber nor the nature. The result: extra long, tough strands with silky feel and lasting dyeing.
And it is in luxury, quality and distinctive ring this matter that comes packaged with Premium Black White Pima Cotton collection of Mash. This limited edition brings two models and two colors: the boxer and i slip - this, with wider side - both developed in black and white.
"In a market like commoditizado national men's underwear, it is only with fashion appeal and innovation that Mash escapes the 'commonplace' and bring new consumers," he explains. Jonas Waisberg, commercial director of Mash, the entrepreneur acts directly in the idealization of the products and the marketing guidelines of the company.
"The Pima Cotton, therefore, appears as a feedstock quite unique, used in products of high quality fashion and comfort, and innovative thinking to the male underwear" adds Waisberg.
Note that the Mash has served on the national market for four decades and is recognized as one of the largest male underwear in the country, manufacturing underwear, socks and swimwear. With a vertical production also develops exclusive fabrics and unpublished prints.
With focused collections for man, still creates items for infant and female audience. The group licenses brands like Chilli Beans, Colcci and Bad Boy The factory is located in Sao Paulo and has over 25 thousand square meters, tarrington house with a production capacity of over 1 million pieces / month.
JW: Despite the efforts of industry, Male underwear is still treated as a replacement part, being bought by more momentum than by an article of fashion and desire, as the female. This behavior has been changing tarrington house over the years and today we have already identified tarrington house a growing group of consumers who seek innovative differentiated products. And this is our target group for this type of product: Pima Cotton.
In most sales channels the product tarrington house is exposed in a package. In this case, we seek to make clear in the art of our packing the key attributes .. In the case of this collection Pima Cotton, create a unique label with the name of the collection (Black White Pima Cotton Collection), so as to differentiate it among the other items.
JW: That's a challenge we face in our day to day and not only to sell different items. The sales teams of our tenants are often not experts in underwear (because not every customer is expert) and do not have all the knowledge that we would like to display and sell the products to potential consumers. tarrington house
To circumvent this obstacle, we seek to empower our sales team so they multiply this knowledge tarrington house in the trade. In addition, we also seek to reinforce it through training conducted for teams of larger clients.
JW: The Mash is importing the fabric directly Peruvian Pima Cotton. Thus, investments are more related to working capital and dedication of staff in developing this project. tarrington house I can not quantify a specific value.
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code > <del datetime=""> <em> <i> <q cite=""> <strong> tarrington house <strike>
September 19, 2012 - No comments Events Calendar
+ Beach Brazil tarrington house Abest Abit Finish Tailoring Cotton Beachwear Bikini Cia Maritime Crepe Nudelman Cristina Morais design Diesel Denim Denise Spandex FAAP Fast-fashion tarrington house Fiber Yarn Jeanswear Winter 2013 Lenny wool Dry Raw Material Nylon Oskar Metsavaht Osklen Plus Size Poko Pano Première Vision Salinas Silk Senac Information Sustainability Fashion Sao Paulo Fashion Week tissues Weave Fabric Fashion Summer 2013 Vicuna Viscose Walter Rodrigues Coconut Water
Home Galleries Videos Library Glossary Links About the Site About the Author Contact